WeChat Marketing

Wechat is a social media app that’s similar to Facebook, Instagram, and Snapchat all rolled into one. The app has over 1.2 billion active monthly users with about 700 million daily active users. Because of its success with Chinese netizens and a wide range of communication tools, Wechat has been invested in by brands and marketers. In this blog post, we are talking about Wechat Marketing and more precisely WeChat Advertising: what it is, how it works, and why you should be using it now more than ever before! What is WeChat advertising? WeChat advertising offers a variety of innovative ways for brands to engage their customers and expand their reach within the highly popular Chinese platform. Through targeted ads, companies can display meaningful messages on users’ timelines, in mini-programs, or in WeChat Official Account articles. Tencent advertising program for WeChat is a great tool for brands that want to enhance and maximize the number of WeChat business account followers. What are the different types of WeChat Ads? In general, there are three types of WeChat advertising; WeChat banner advertising (often called WeChat official accounts advertising) WeChat moments advertising (video ads/ picture ads/ interactive ads..) WeChat mini-program advertising Wechat KOLs advertising through WeChat articles with ad banners and…

In just a couple of years, WeChat has become the most popular social media platform in China. International brands are now looking for optimizing their WeChat marketing strategy so they can reach out to their audience through the app better. Until recently, brands on WeChat had a limited marketing toolset through official accounts, but the introduction of a mini-program has changed the game! In this post, we are taking a look at: WeChat Mini Programs definition and highlights. What are the steps to develop one? How to use it and promote it with efficiency? Mini Programs in use: a brands case study If you are looking for tips to develop or promote your Mini Program, this article is for you. Similarly, if you are looking for an agency in China, don’t be shy and contact us! What are WeChat Mini Programs? Mini programs are small, lightweight mobile native apps that you can use to do things like order food, book a taxi, or pay bills. They’re built on the WeChat platform and can be accessed through WeChat’s “Mini Programs” directory. Unlike regular apps, mini-programs don’t require installation. You can just open them up and use them right away for your e-commerce needs. And since…

WeChat, a messaging app that started in 2011, has grown into one of the most powerful e-commerce platforms in China. Its ability to seamlessly combine social networking and shopping make it an ideal tool for businesses looking to expand their reach in the Chinese market. With over 95% of brands present on WeChat mini-programs, WeChat eCommerce is rapidly gaining popularity among both domestic and foreign brands. In this blog post, we’ll explore why WeChat is good for business and how you can leverage its features and capabilities to enhance your brand’s online presence and drive sales. So let’s dive into the world of WeChat eCommerce! Introduction To WeChat WeChat is not just a messaging app, it’s a multifaceted platform that businesses can leverage to drive sales and engagement. From WeChat Official Accounts to Mini Programs and advertising, the possibilities are endless for brands looking to tap into this growing eCommerce market in China. What truly sets WeChat apart from other social media applications is its vast range of features and capabilities that have evolved since its inception. Serving not only as a messaging app but also incorporating payment systems, eCommerce integration through Mini Programs (sub-applications within the WeChat ecosystem), and several other services tailored for both businesses and consumers…

Many people have been asking us what is the key to Wechat Marketing success as well as the following question “Is Wechat is crucial in order to do business in China?”, and the answer is: Yes! Wechat is not just a single app, it is a whole ecosystem that can be very useful for companies trying to enter the Chinese market. In order to explain the impact Wechat can have when it comes to marketing, we have created this guide based on our experience as a Digital Marketing Agency and we will give you some tips and advice on Wechat Marketing followed by more information on the app and its users base for more context. Why should you use Wechat Marketing in China? We’ve seen it, Wechat is the app you need to go by in China, there is no denying that. With a major chunk of the population using the app, brands and companies have quickly invested in the multiple tools offered by Tencent to professionals. So much that it’s become almost suspicious for a business not to own a WeChat Official Account. By using WeChat, even the smallest companies can build a strong and healthy basis for growth…