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Ernie Baidu China’s Homegrown ChatGPT
AI and chatbots are taking the business world by storm. It’s an evolution driven by advanced technology like natural language processing and machine learning algorithms. Nowadays, companies across industries are adopting artificial intelligence assistants to streamline operations and enhance customer interactions. These intelligent virtual agents can understand, process, and respond to human language in real-time. They’re becoming key players in customer service automation. Baidu, China’s largest search engine, joined this race with their own AI chatbot called Ernie Bot – a reflection of China’s efforts to develop domestic equivalents of global innovations such as OpenAI’s ChatGPT. Key Takeaways Baidu’s Ernie is a homegrown chatbot catering to the growing demand for Chinese-language chatbot solutions. Ernie outperforms ChatGPT in benchmark tests, showcasing its superior performance and comprehensive abilities in comprehension, logical reasoning, and knowledge integration. The development of Ernie reflects Baidu’s strategic agility and dedication to providing innovative AI solutions tailored specifically for the Chinese market. With plans to expand its chatbot services and potential regulatory restrictions on competitors like ChatGPT, Baidu aims to dominate the AI-powered conversational agent industry in China. According to projections, the global chatbot market is expected to witness remarkable growth, with an estimated value of approximately 1.25 billion U.S. dollars by 2025. This signifies a substantial surge compared to its market…- 7
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Guide to Baidu SEO – China #1 Search Engine
As the most popular search engine in China by far, Baidu simply is a step you can’t skip when doing business there. However, increasing your website’s ranking on Baidu requires a slightly different way of thinking about Search Engine Optimization (SEO) compared to what you might be used to with Google. Considered the “Chinese Google”, Baidu is the most popular Chinese search engine and stands as the 5th most consulted website in the world. As of 2023, it represents around 70% of the Chinese market share. In comparison, only 4% of internet research is done with Google in China. In this article, we will deep dive into Baidu SEO best practices. What you should know before starting SEO in China As the Chinese economy is gaining in strength and size, businesses around the globe are making a beeline toward China, targeting Chinese customers. Millennials are more than ever ultra-connected and almost all of them are tech-savvy, doing shopping online and seeking better quality products. This explains why many companies have created online stores and eCommerce websites to lure Chinese millennials. Having a website is critical in the digital era as it often will be your consumer’s first stop. Keep in mind, that although a website is absolutely necessary, most…- 19
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A Guide to Baidu PPC Advertising in China
With China being one of the most digitalized countries in the world, it is essential for brands to develop their online reputation as well as brand awareness. One effective way they can do so is through using Baidu PPC advertising (Pay Per Click). Baidu Paid Advertising will provide you with a great way to increase your visibility and presence on the search engine (considered as the ‘Chinese Google’). Baidu has long been the go-to search engine for information in China, including advertising. Running a campaign on Baidu PPC is not as easy or intuitive as it might seem at first glance. There are some key differences to take note of between Google Advertising formats in other countries around the world and ads with Baidu, meaning that successful campaigns require research into understanding how these channels work differently from what you’re used to. Let’s get started with advertising on Baidu with our Guide! Can you advertise on Baidu? Advertising on Baidu is an effective way to reach Chinese customers, but it must be done carefully. To place an advert on Baidu, businesses must have a business registration certificate and either a Chinese business license or an overseas business license. Baidu: The Leading Search Engine in China With more than 1.05 billion internet users as of…- 9
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Baidu SEM (Search Engine Marketing) Guide in China
China is not only regarded as the most intensive population nation but also became the biggest netizens inhabitation in the world, way surpassing the second and third countries, India and the United States. Through the rapid growth of technology and science, China nowadays is a huge computerized country without a doubt. That it is a must to take China into consideration when having a business related to the internet domain whether local or international. Opportunities sprout fiercely every day in China, though with many challenges, such as complexity, internet censorship, language difficulties, cultural differences, etc, it is worth a try. Unlike most Asian countries, China creates its own products and services of technologies, rather than depends on western generating technologies or development. Therefore, to enter the China market, using China’s own social media and searching engine is the only successful path. LET ME INTRODUCE TO YOU BAIDU(THE MOST POPULAR CHINESE SEARCH ENGINE) If you ask a Chinese what search engine Chinese people use, 8 out of 10 answers is Baidu. It is the most popular search engine in China due to its high efficiency and well-designed. Also, Baidu is designed with various functions, including but not limited to search images,…- 7
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How To Track Keywords on Baidu?
Are you struggling to track keywords on Baidu? You’re not alone. But fear not, because, in this article, I’ve gathered valuable insights and research-backed solutions to help you effectively track keywords on Baidu. Baidu is a big player in China. It beats Google and holds the top spot among search engines there. Most people in China use Baidu to look for things on the web, doing billions of searches every month. Even though Google is known all around the world, Baidu focuses only on China. This focus helped make it worth $45.77 billion by August 2023! For any business wanting to do well online in China, they need to watch their keywords on Baidu closely. It’s key for keeping track of how they’re doing and getting better results on this huge platform. Key Takeaways Baidu is the top search engine in China, so tracking keywords on Baidu is essential for businesses targeting the Chinese market. Understanding Baidu’s search algorithm, which emphasizes local relevance and mobile optimization, is crucial for effective keyword tracking on Baidu. Steps for effective keyword research on Baidu include finding the root keyword, analyzing cultural nuances and user behavior, identifying stem keywords, and leveraging tools like Baidu’s autocomplete and related search features. Tools like Semrush and Ahrefs can be used to track keywords…- 21
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Ultimate Guide To WeChat Advertising & Growth
Wechat is a social media app that’s similar to Facebook, Instagram, and Snapchat all rolled into one. The app has over 1.2 billion active monthly users with about 700 million daily active users. Because of its success with Chinese netizens and a wide range of communication tools, Wechat has been invested in by brands and marketers. In this blog post, we are talking about Wechat Marketing and more precisely WeChat Advertising: what it is, how it works, and why you should be using it now more than ever before! What is WeChat advertising? WeChat advertising offers a variety of innovative ways for brands to engage their customers and expand their reach within the highly popular Chinese platform. Through targeted ads, companies can display meaningful messages on users’ timelines, in mini-programs, or in WeChat Official Account articles. Tencent advertising program for WeChat is a great tool for brands that want to enhance and maximize the number of WeChat business account followers. What are the different types of WeChat Ads? In general, there are three types of WeChat advertising; WeChat banner advertising (often called WeChat official accounts advertising) WeChat moments advertising (video ads/ picture ads/ interactive ads..) WeChat mini-program advertising Wechat KOLs advertising through WeChat articles with ad banners and… -
WeChat Mini Program – Step By Step Guide to Success
In just a couple of years, WeChat has become the most popular social media platform in China. International brands are now looking for optimizing their WeChat marketing strategy so they can reach out to their audience through the app better. Until recently, brands on WeChat had a limited marketing toolset through official accounts, but the introduction of a mini-program has changed the game! In this post, we are taking a look at: WeChat Mini Programs definition and highlights. What are the steps to develop one? How to use it and promote it with efficiency? Mini Programs in use: a brands case study If you are looking for tips to develop or promote your Mini Program, this article is for you. Similarly, if you are looking for an agency in China, don’t be shy and contact us! What are WeChat Mini Programs? Mini programs are small, lightweight mobile native apps that you can use to do things like order food, book a taxi, or pay bills. They’re built on the WeChat platform and can be accessed through WeChat’s “Mini Programs” directory. Unlike regular apps, mini-programs don’t require installation. You can just open them up and use them right away for your e-commerce needs. And since… -
The Future of Online Shopping in China: Guide to WeChat eCommerce
WeChat, a messaging app that started in 2011, has grown into one of the most powerful e-commerce platforms in China. Its ability to seamlessly combine social networking and shopping make it an ideal tool for businesses looking to expand their reach in the Chinese market. With over 95% of brands present on WeChat mini-programs, WeChat eCommerce is rapidly gaining popularity among both domestic and foreign brands. In this blog post, we’ll explore why WeChat is good for business and how you can leverage its features and capabilities to enhance your brand’s online presence and drive sales. So let’s dive into the world of WeChat eCommerce! Introduction To WeChat WeChat is not just a messaging app, it’s a multifaceted platform that businesses can leverage to drive sales and engagement. From WeChat Official Accounts to Mini Programs and advertising, the possibilities are endless for brands looking to tap into this growing eCommerce market in China. What truly sets WeChat apart from other social media applications is its vast range of features and capabilities that have evolved since its inception. Serving not only as a messaging app but also incorporating payment systems, eCommerce integration through Mini Programs (sub-applications within the WeChat ecosystem), and several other services tailored for both businesses and consumers…- 12
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WeChat Marketing: The Ultimate Guide
Many people have been asking us what is the key to Wechat Marketing success as well as the following question “Is Wechat is crucial in order to do business in China?”, and the answer is: Yes! Wechat is not just a single app, it is a whole ecosystem that can be very useful for companies trying to enter the Chinese market. In order to explain the impact Wechat can have when it comes to marketing, we have created this guide based on our experience as a Digital Marketing Agency and we will give you some tips and advice on Wechat Marketing followed by more information on the app and its users base for more context. Why should you use Wechat Marketing in China? We’ve seen it, Wechat is the app you need to go by in China, there is no denying that. With a major chunk of the population using the app, brands and companies have quickly invested in the multiple tools offered by Tencent to professionals. So much that it’s become almost suspicious for a business not to own a WeChat Official Account. By using WeChat, even the smallest companies can build a strong and healthy basis for growth…- 16
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How to Promote Your Brand on Chinese Social Media Platforms
In today’s digital age, social media has become an indispensable tool for brand promotion and marketing. This holds especially true in China, where the use of social media platforms has skyrocketed and is now an integral part of the daily lives of millions of Chinese consumers. In today’s post, we will give you some tips on how to promote your brand (no matter the industry) on Chinese social media sites and attract Chinese users with appealing content, adapted to their needs and shopping habits. Why is Social Media Important for Brand Promotion in China? Social media has revolutionized the way brands connect with their target audience and build brand awareness. In China, social media platforms have emerged as powerful channels for brand promotion due to the vast user base and the high level of engagement among Chinese consumers. With more than 1.05 billion internet users and over 1.2 billion mobile users in China, social media platforms provide brands with unprecedented access to a massive consumer market. Chinese consumers are highly active on social media, using platforms to discover new products, engage with brands, and make purchasing decisions. Through social media, brands can directly interact with their target audience, build brand loyalty, and create personalized customer experiences.…- 10
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